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Attend Orientation, Age

• Develop creative marketing and communications strategies, plans and approaches to position the organization in front of different stakeholders (military service members, potential foster homes, potential donors, potential volunteers and the general public).
• Identifies challenges and emerging issues that may face the organization. Works with National Headquarters to recognize internal and external communications opportunities.
• Acts as a resource on best marketing/communications practices to other volunteers.

• Brand Management

• Ensure the brand meets the guidelines of the style guide.
• Overseas any new development of the organization’s brand with the Graphic Designer.
• Acts as a brand ambassador to the public and internal volunteers.

• Collateral

• Overseas all print collateral for the organization.
• Collaborates with Graphic Designer on content, layout, and design.

• Electronic Communications

• Plan the electronic communications editorial calendar (newsletters and email blasts) with Communications Manager.
• Collaborates with the Blog Editor on potential articles for the organization’s blog.
• Drafts internal communication items to distribute to volunteers.
• Reviews all electronic communication items prior to distribution.

• Social Media

• Overseas social media program.

• Website

• Develops web strategy, any new webpages and ensures that website is up-to-date with the Webmaster.

• Media Relations

• Exercises judgment to prioritize media opportunities to present to the Board and CEO.
• Reviews all talking points to ensure that the organizations key messages are conveyed and are consistent.
• Serves as the Media Contact in there is no Media Relations Manager in place.

• **Staff Managemen... Click "Join" for more information.